Dr. Mark Costes is far from a typical dentist and dental coach. During his career, he has been able to start or acquire sixteen successful dental practices during some of the profession’s most challenging times. But Dr. Costes’s journey was not without its setbacks. In fact, he credits much of his success to the fact that he made more mistakes in his first year of private practice ownership than most dentists make in an entire career. What separated him from the masses, however, was the fact that he viewed each failure and roadblock as a learning experience and an opportunity to improve his business and life. This philosophy, as well as his decision to model the world’s most successful marketers and dentists, has led him to where he is today. Dr. Costes is founder of the Dental Success Institute, a company committed to helping dentists to achieve their full potential, while recapturing their passion for dentistry. He is also the Co-founder and CEO of Dental Success Network, a positive and collaborative group of nearly 1,000 dentists that is focused on providing its members with all of the tools and resources necessary to excel within the profession of dentistry.